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Case study

Link building & digital PR
Dot Mirror

Dot Mirror left Wayfront and owns its portal now.

A white-label link building agency that sells to other agencies moved its partners, orders and years of history onto its own server. Same work, its own address, and no monthly bill for the portal.

A team working together at laptops around one table
clients.dotmirror.comPowered by ClientOS, branded as Dot Mirror
WayfrontClientOS

Monthly portal bill

$299$0

10 placements · DR 70+

On time

Guest posts · Day 12 of 14–21

7 live · 3 in outreach

monthly portal bill
$0monthly portal billone license, paid once
kept over three years
$7,174kept over three yearsagainst Wayfront Pro, list prices
of client history moved
100%of client history movedclients, orders, messages, invoices, files
from install to live
1 dayfrom install to liveon clients.dotmirror.com
Shimanto Neer

Shimanto Neer

Founder, Dot Mirror

We sell white-label. Our partners trust us with their clients’ names, and for years that list sat on someone else’s servers, on a bill that went up every time we hired. ClientOS put the whole operation on our own server, under our own name, and the monthly bill simply went away. Partners see Dot Mirror and nothing else, and my team finally works out of one place we own.
Shimanto NeerFounder, Dot Mirror

About Dot Mirror

The agency behind other agencies’ rankings.

Dot Mirror builds links and runs digital PR for agencies, resellers and brands: guest posts, niche edits, press releases, local SEO and, lately, getting clients cited in AI answers. Most of its work ships under someone else’s name.

That makes the client portal more than a tool. It is where partners order, brief, wait, pay and come back, and it is the part of Dot Mirror they see every day.

in business since
2019
links placed
12,400+
publishing partners
400+
delivered on time
98%
Two people talking through work across their laptops
A team planning work on a whiteboard

Beyond EnglishMultilingual links, iGaming and crypto PR

Before: Wayfront

A good portal, on someone else’s terms.

Wayfront ran Dot Mirror’s orders for years and did the job. What wore on the team was everything around the job: the bill, where the data sat, and how payments worked.

Screens pinned to a wall and joined with string, a workflow mapped by hand

Seat 11 of 10: upgrade required

USDT payment received: match by hand

API add-on: +$300 / month

A bill that grew with every hire

Seats were priced per person and the API was an add-on. Each new outreach specialist or writer made the portal cost more, not the work.

Partners’ client lists on someone else’s servers

Dot Mirror sells white-label. The agencies it serves trust it with their clients’ names, and those names lived in a rented database.

Crypto clients paid outside the portal

Crypto press releases and iGaming links bring clients who pay in crypto. Those payments happened off to the side and were matched to invoices by hand.

Rented, never owned

Prices, features and the roadmap were decided elsewhere. The portal partners log into every day was the one thing the agency could not keep.

The switch

One day, no partner left behind.

On the Premium package we ran the move with Dot Mirror. Partners kept their orders, their messages and their invoices; only the address changed.

  1. Morning

    Installed on Dot Mirror’s server

    One command on a Linux VPS: database, file storage and HTTPS, under clients.dotmirror.com.

  2. Before lunch

    Wayfront history imported

    The Wayfront importer brought over clients, orders, messages, invoices and files, so no partner started from an empty page.

  3. Afternoon

    Brand, services and payments

    Dot Mirror’s blue and logo across portal, emails and invoices. Link building, digital PR and local SEO packages set up as services, with Stripe and crypto at checkout.

  4. Same evening

    Partners invited, Wayfront switched off

    Partners signed in to the same history under a new address. The team got roles for outreach, writing and account management.

A team being walked through a new system around a meeting table

What came across from Wayfront

  • Clients
  • Orders
  • Messages
  • Invoices
  • Files

Side by side

What changed for Dot Mirror.

WayfrontClientOS
What it costs$249–$299 a month, per-seat extras$1,790 once, 2 years of updates
Where client data livesWayfront’s serversDot Mirror’s own server
Team sizeTen seats on Pro, then $18–$20 eachNo limit on staff or clients
Crypto paymentsHandled outside the portalNOWPayments, CoinGate or BTCPay
APIAdd-on, $240–$300 a month
Who decides what changesThe vendorDot Mirror

Wayfront terms from its public pricing page, Pro plan, October 2026.

After: ClientOS

Dot Mirror’s blue, Dot Mirror’s address.

Partners sign in to a portal that is plainly Dot Mirror’s. ClientOS is never named, in the portal, the emails or the invoices.

clients.dotmirror.com
clients.dotmirror.com/orders
The brief, before the work. Partners answer the order form; outreach starts when it is complete.
Dot Mirror admin · Orders
Every order, one list. Open, waiting and late, for the whole team at once.

The real ClientOS screens in Dot Mirror’s colours, with sample data.

What got solved

Built around how a link agency works.

Link building has a shape: a brief, weeks of outreach, a report of live URLs, and often a renewal. ClientOS fits each part of it.

Every brief complete before outreach starts

Order forms with rules ask for target URLs, anchor text, niche and DR range. An order waits on the client until the brief is in, so writers never chase it.

14–21 days, visible to everyone

Partners see where each placement stands. Late orders are flagged in the admin before anyone has to ask.

Crypto inside checkout

Crypto and iGaming clients pay in the portal. The invoice marks itself paid; nobody matches transactions by hand.

Roles built for a link agency

Outreach, writers and account managers each see what their job needs, from 122 permissions grouped into roles Dot Mirror built.

Invoices, subscriptions, profit

Monthly placement plans renew as subscriptions, and finance shows what each service actually earns.

The money

Paid once. Kept for good.

A subscription keeps costing for as long as the agency exists. ClientOS Premium is $1,790 once, with 2 years of updates and the move from Wayfront included. It pays for itself inside the first year.

$7,174kept in three years

What the portal has cost, by year

Wayfront Pro ClientOS Premium
Year 1
$2,988
$1,790
Year 2
$5,976
$1,790
Year 3
$8,964
$1,790

Wayfront Pro billed yearly at $249 a month, ten seats, no extra seats or API add-on. List prices, October 2026.

Your agency, your portal, your server.

Get ClientOS and run sales, delivery, billing and support from one place you own.